Retail Detail – Universal Music & Video Distribution -

Retail Detail is an application which replaced the wide variety of unsynchronized, often out-of-date data collection systems they had been using previously. We were able to import all of their data from all of their disparate computerized systems and collect it all into one, easily updated and accessed database.

It provided the ability to keep staff data within UMVD as their personnel changed.

The application gave UMVD the ability to:

    • Track marketing opportunities, personnel, location and other data for all UMVD direct and indirect customers.
    • Track marketing opportunities with promoters, venues and lifestyle accounts (ex. skate parks, tattoo parlors).
    • Make data available company wide.
    • Retain data over time.
    • Report on marketing opportunities.
    • Print mailing labels for marketing campaigns.